THE EFFECTS OF TEAMWORK ON ORGANIZATIONAL SALES PERFORMANCE: A CASE STUDY OF Y&K LIMITED, KOFORIDUA

Abstract

The study aims to investigate the effects of teamwork on organizational sales performance using Y& K Limited, Koforidua as a case study. The specific objectives of the study were to assess the effect of leadership style of team leaders on organizational sales performance, the effect of the implementation of effective communication on organizational sales performance and the effect of coordination on organizational sales performance. The research design employed for this study is descriptive research design used to find solution to the what, how when, and where of the study. Both primary data and secondary data were used as a source of data for the study with the sample size of 123 respondents. Questionnaires were employed as the data collection instrument and the data were analyzed using Statistical package for. Social sciences. Findings of the study revealed that transformational leadership style, and democratic leadership style are the leadership styles that support teamwork and hence increase organizational sales performance. The study also revealed that effective communication in an organization bridges communication gaps and give rise to delegation which in turn influence organizational sales performance. The study also revealed that collaboration between departments, units, sectors etc within the organization give birth to cross functionality which in turn increase organizational sales performance. The study recommends to the company to adopt transformational and democratic leadership styles which will help them to improve on their sales performance. The study also recommends that Y&K should foster a collaborative culture that will help integration and cross functioning of various, units, sections etc.