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THE INFLUENCE OF SOCIAL MEDIA ADVERTISING ON BRAND LOYALTY AMONG CONSUMERS IN THE FASHION INDUSTRY IN KOFORIDUA

DEBRAH, MICHAEL OSAFO; ASAMANI, OKRAKU ISAAC (2023-11)

This study delves into the profound influence of social media advertising on brand loyalty among consumers in the local fashion industry in Koforidua, Ghana. The research objectives were categorised into fivefold: to ...
ROLE OF SALES PROMOTION ON CUSTOMER LOYALTY IN THE RETAIL INDUSTRY : A CASE STUDY OF Y & K LIMITED-KOFORIDUA

ATTOBRAH, BRIDGET; OWIAW, SANDRA (2023-11)

Through a case study of Y & K Limited-Koforidua, this study examined the impact of sales promotions on customer loyalty in the retail sector. The study is built around three main goals: The researchers are investigating ...
THE EFFECTS OF TEAMWORK ON ORGANIZATIONAL SALES PERFORMANCE: A CASE STUDY OF Y&K LIMITED, KOFORIDUA

DAKLAH, DENNIS; DUODU, SAMUEL (2023-11)

The study aims to investigate the effects of teamwork on organizational sales performance using Y& K Limited, Koforidua as a case study. The specific objectives of the study were to assess the effect of leadership style ...

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