THE INFLUENCE ON EMPLOYEE'S MOTIVATION ON JOB SATISFACTION A CASE OF VANGUARD LIFE ASSURANCE COMPANY LIMITED KOFORIDU

Abstract

Many researchers have extensively studied motivation, but relatively little work has focused on the impact of employee motivation on job satisfaction. This study was conducted to explore the influence of motivation on job satisfaction specifically at Vanguard Life Assurance Company Limited in Koforidua, examining how motivation affects employees' attitudes and behaviors toward their work. The research employed a mixed-methods approach, incorporating both quantitative and qualitative analyses to gain a comprehensive understanding of the motivational factors involved. Results revealed that the majority of respondents not only demonstrated a thorough understanding of motivational concepts but also showed a positive attitude toward motivational practices that encouraged them to work more intensively. These findings highlight the critical role that motivation plays in enhancing job satisfaction and shaping employee attitudes, ultimately contributing to greater productivity within the company