Abstract:
Many researchers have extensively studied motivation, but relatively little work has
focused on the impact of employee motivation on job satisfaction. This study was
conducted to explore the influence of motivation on job satisfaction specifically at
Vanguard Life Assurance Company Limited in Koforidua, examining how motivation
affects employees' attitudes and behaviors toward their work. The research employed a
mixed-methods approach, incorporating both quantitative and qualitative analyses to
gain a comprehensive understanding of the motivational factors involved. Results
revealed that the majority of respondents not only demonstrated a thorough
understanding of motivational concepts but also showed a positive attitude toward
motivational practices that encouraged them to work more intensively. These findings
highlight the critical role that motivation plays in enhancing job satisfaction and
shaping employee attitudes, ultimately contributing to greater productivity within the
company
