DETERMINANTS OF BUILDING CONSTRUCTION WORKERS’ RETENTION IN ACCRA METROPOLITAN ASSEMBLY

Abstract

Competitive advantage extends beyond merely distinguishing a product or service or achieving cost leadership. It also hinges on the ability to leverage a company's unique skills and core competencies while swiftly responding to customer demands and competitive manoeuvres. Recognizing this, it becomes evident that employers must devise more effective methods for incentivizing and nurturing their workforces to both attract new talent and retain their existing personnel. Nevertheless, the challenge of employee retention remains a pressing concern confronted by managers across diverse organizations and industries worldwide. Moreover, within the realm of the construction industry, there exists a noticeable gap in the literature regarding employee retention. Consequently, there was a compelling need to investigate this void. Consequently, this study delves into the factors influencing the retention of building construction workers within the Accra Metropolitan Assembly. In particular, it seeks to identify the hindrances to retaining these workers and formulate strategies to enhance their retention. The research employed a descriptive research design, with the study's target population comprising the personnel of construction firms in Greater Accra, with a specific focus on the Human Resources, Construction, and Engineering departments. Respondents were selected through a combination of simple random and purposive sampling techniques, resulting in a sample size of 150 participants. The findings of the study illuminated several factors that prominently deter workforce retention, encompassing aspects such as limited opportunities for growth and advancement, work-related stress, underutilization of technology, role ambiguity, and subpar working conditions. Furthermore, among the eighteen distinct retention strategies explored, certain approaches displayed significant promise in elevating retention rates. These included the recognition and rewarding of employees, as well as the provision of competitive compensation packages.