Abstract:
Renewable energy transition has become popular in the wake of rapid climate change and energy
volatility. National governments and global stakeholders have instituted several policy mechanisms to
enhance cleaner energy transitions. However, extant literature has indicated the inadequacy of mere
supportive policies in the transition process. Herein, we integrate intuitions from different academic
traditions to develop a framework to investigate entrepreneurs’ solar energy adoption in Ghana. Overall,
two constructs from the innovation-diffusion model (relative advantage and observability), two from
environmental psychology (personal and social norms), and a policy incentives factor constituted the
research model. Cross sectional survey response from small-and-medium scale entrepreneurs (N ¼ 320)
was obtained. By employing the structural equation modelling technique, pro-environmental norms
showed relatively stronger association with solar adoption. The integration of hypotheses from different
research traditions offers higher insights than the value of each model tested independently. The findings
can be useful to both researchers and policymakers towards the fight against climate change
