EXAMINING THE TECHNOLOGY ADOPTION IN ACCOMMODATION MANAGEMENT, A CASE STUDY OF GIFT GUEST HOTEL IN KOFORIDUA

Abstract

This study Examines Technology Adoption in Accommodation Management: A Study at Gift's Guest Hotel in Koforidua sought to analyze technology adoption on operational efficiency and guest satisfaction within the hospitality industry. The research employed a descriptive design, focusing on the employees of Gift Guest Hotel. The total population consisted of eleven (11) employees, and a census sampling technique was used to collect data from all participants. Data collection was conducted through structured questionnaires, which were then analyzed using Predictive Analysis Software (PASW) Version 20.0. The study's findings indicate that the hotel has partially adopted technology solutions, such as Property Management Systems (PMS) and Revenue Management Systems (RMS), but lacks critical technologies like Online Booking Systems (OBS). The integration of these systems is limited, resulting in reliance on manual processes, which affects operational efficiency. Staff resistance, budget constraints, and system integration challenges were identified as the primary barriers to technology adoption. The study concludes that while technology adoption has a positive impact on guest satisfaction and operational management, there is significant room for improvement. Recommendations include investing in staff training, enhancing system integration, and fostering strong leadership support to overcome resistance to change. This research contributes to a deeper understanding of technology adoption dynamics in hospitality management, providing a basis for further studies on the impact of emerging technologies.