Browsing Marketing Department by Issue Date

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THE INFLUENCE OF SOCIAL MEDIA ADVERTISING ON BRAND LOYALTY AMONG CONSUMERS IN THE FASHION INDUSTRY IN KOFORIDUA

DEBRAH, MICHAEL OSAFO; ASAMANI, OKRAKU ISAAC (2023-11)

This study delves into the profound influence of social media advertising on brand loyalty among consumers in the local fashion industry in Koforidua, Ghana. The research objectives were categorised into fivefold: to ...
ROLE OF SALES PROMOTION ON CUSTOMER LOYALTY IN THE RETAIL INDUSTRY : A CASE STUDY OF Y & K LIMITED-KOFORIDUA

ATTOBRAH, BRIDGET; OWIAW, SANDRA (2023-11)

Through a case study of Y & K Limited-Koforidua, this study examined the impact of sales promotions on customer loyalty in the retail sector. The study is built around three main goals: The researchers are investigating ...
THE EFFECTS OF TEAMWORK ON ORGANIZATIONAL SALES PERFORMANCE: A CASE STUDY OF Y&K LIMITED, KOFORIDUA

DAKLAH, DENNIS; DUODU, SAMUEL (2023-11)

The study aims to investigate the effects of teamwork on organizational sales performance using Y& K Limited, Koforidua as a case study. The specific objectives of the study were to assess the effect of leadership style ...
EXAMINING THE ROLE OF SOCIAL MEDIA IN PROMOTING BRAND AWARENESS FOR SMALL AND MEDIUM ENTERPRISES. A CASE STUDY OF SMES IN THE NEW JUABEN SOUTH MUNICIPALITY

AYITEY, NICHOLAS; AMANORKOUR, DZEAGU PEACE (2024)

This project is aimed at assessing the role of social media in promoting brand awareness for Small and Medium Enterprises (SMEs), particularly in the New Juaben South Municipality, Koforidua. The specific objectives ...
THE EFFECTS OF BRAND IMAGE ON CUSTOMER LOYALTY IN THE HOSPITALITY INDUSTRY. A CASE STUDY OF ODEFO RESTAURANT IN THE NEW JUABEN SOUTH MUNICIPALITY

ASANTE, EVELYN; ADAMANI, EBENEZER (2024)

Branding has become important with the proliferation of the hospitality industry. Customers often are seen hopping from one restaurant to the other depending on the kind of services offered. The problems envisaged as ...
EXAMINING THE ROLE OF GREEN MARKETING PRACTICES ON CONSUMER BUYING BEHAVIOR. A CASE STUDY OF CASPAC GROUP COMPANY

ASAMOAH, ORTIS NYARKO; AKUKUMAH, JENNIFER (2024)

The study aimed to examine the role of green marketing practices on consumer buying behavior, focusing on Caspac Group Company. Specifically, the objectives were to investigate the link between eco-packaging and consumer ...
THE EFFECTS OF SERVICE QUALITY ON CUSTOMER RETENTION AT GHANA WATER COMPANY LIMITED, NKAWKAW

SEFA ADDO, MARK; OPOKU, JANET (2024)

The provision of customer service in the service industry cannot be undermined as it underpins the whole existence of service, The main focus of the study was to assess service quality and customer retention, the study ...

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