The provision of customer service in the service industry cannot be undermined as it underpins the
whole existence of service, The main focus of the study was to assess service quality and customer
retention, the study ...
This project is aimed at assessing the role of social media in promoting brand awareness for
Small and Medium Enterprises (SMEs), particularly in the New Juaben South Municipality,
Koforidua. The specific objectives ...
The study aimed to examine the role of green marketing practices on consumer buying behavior,
focusing on Caspac Group Company. Specifically, the objectives were to investigate the link
between eco-packaging and consumer ...
Branding has become important with the proliferation of the hospitality industry.
Customers often are seen hopping from one restaurant to the other depending on the
kind of services offered. The problems envisaged as ...
The study aims to investigate the effects of teamwork on organizational sales performance
using Y& K Limited, Koforidua as a case study. The specific objectives of the study were to
assess the effect of leadership style ...
Through a case study of Y & K Limited-Koforidua, this study examined the impact of sales promotions
on customer loyalty in the retail sector. The study is built around three main goals: The researchers are
investigating ...
DEBRAH, MICHAEL OSAFO; ASAMANI, OKRAKU ISAAC(2023-11)
This study delves into the profound influence of social media advertising on brand loyalty
among consumers in the local fashion industry in Koforidua, Ghana. The research objectives were categorised into fivefold: to ...