Abstract:
The study investigates the impact of outsourcing on organizational performance, focusing on
Accra Brewery Limited. Outsourcing, initially a cost-reduction strategy, has evolved into a critical
business practice that allows firms to concentrate on core competencies while leveraging external
expertise for non-core functions. This research examines how outsourcing contributes to
organizational performance, competitive advantage, and customer satisfaction within the
Ghanaian business environment. A case study approach was employed, with data gathered from
120 respondents at Accra Brewery Limited. The research utilized both descriptive and inferential
statistical methods to analyze the data. The findings indicate that outsourcing logistics operations,
particularly import/export services, significantly improves operational efficiency and supports the
company's ability to offer unique products. Additionally, outsourcing contributed to enhancing
brand trust, which is crucial for competitive advantage. However, the study also revealed
limitations in areas such as customer service, where outsourced functions did not always meet the
desired quality standards, and in cost management, particularly in material procurement, where
anticipated savings were not fully realized. The study concludes that while outsourcing is a
valuable strategy for improving specific aspects of organizational performance, it should be
complemented by internal innovation and robust oversight of outsourced activities. Strengthening
customer service quality, optimizing procurement cost management, and fostering stronger
partnerships with outsourcing providers are recommended to maximize the benefits of
outsourcing. These findings contribute to the broader understanding of how outsourcing can be
strategically used to enhance organizational performance in the Ghanaian context
