Abstract:
Employee motivation is a critical driver of organizational success, particularly in the banking
sector, where performance is closely tied to the quality of service and operational efficiency.
In today's competitive business environment, understanding the factors that influence
employee motivation and performance is essential for achieving sustainable growth and
productivity. This research explores the dynamics of employee motivation and performance
at South Akim Rural Bank. Using a purposive sampling technique, 30 employees were
selected to examine socio-demographic characteristics, intrinsic and extrinsic motivational
factors, determinants of performance, and the impact of motivation on organizational
outcomes. The study reveals that the workforce is predominantly young and female, with
diverse educational backgrounds and varying years of service. Key findings indicate that
intrinsic factors, such as recognition and a sense of purpose, along with extrinsic factors like
competitive compensation, significantly influence employee motivation. However, many
respondents expressed dissatisfaction with career growth opportunities and recognition
programs, highlighting areas for improvement. Additionally, gaps in training,
communication, and leadership support were identified as negatively impacting employee
performance. The results emphasize the need for robust motivational strategies, effective
management practices, and clear job expectations to enhance performance and achieve better
organizational outcomes. These insights are crucial for the banking sector, underscoring the
importance of aligning motivational efforts with employee needs to foster a productive work
environment.
